Hi, I’m Quenic. I make brands work as products.

I design products from the first logo sketch to the last component: brand, UX, UI and the design systems that keep large teams consistent.

With a degree in advertising, I started in agencies as an art director, involved in every campaign from planning to execution for beauty, travel and retail brands. That is where I learned to care about how a brand feels. Moving into UX/UI at Celcom, and now CelcomDigi, taught me how it works: flows, edge cases, and the systems that let a team of designers and engineers ship the same quality every time.